It is hard to exaggerate the importance of digital marketing to the success of your organisation in today’s wired environment. Strong, successful businesses are carving out virtual space to respond to customers, interact with industry experts, and communicate their brand’s narrative in a creative, authentic, and aesthetically appealing way. In real time, digital marketing provides an important opportunity to analyse which aspects of your plan are working and which are failing. Simple new digital marketing tactics enable any firm, whether a four-person startup or a global business, to have an online impression.
Keeping this in mind, here are five new marketing tools and methods to get you started.
1. Content marketing techniques
Content marketing, one of the most commonly used buzzwords in digital marketing, it is simply storytelling for your business. “Content” may be almost anything with a clear message: a sequence of eye-catching photos, videos, blog entries, or news items.
Content marketing varies from traditional marketing techniques, in that it resists overt calls-to-action or exclusively product- or service-based commercials, and smart customers have acquired a knack for spotting great content among glitzy advertisements. Good content, like a good narrative, is unique, dynamic, and shareable. True successful content marketing use an approachable voice to convey authentic tales that earn the customer’s confidence and help the company establish a favourable reputation. Digital marketing also somehow increase your Brand’s value.
Content marketing is also naturally adaptable. Consider how you might rephrase your narrative or message to reach out to diverse customer groups with whom you may not have a natural one-on-one interaction. Once your material is in play, technologies like Outbrain Amplify may assist you in disseminating it to a broader audience. Regardless of how great your material is, it will not be genuinely effective if it is not broadly distributed.
2. Tools for social networking
You’re probably utilising some sort of social media to communicate with your customers – if not, what are you waiting for? One of the most effective marketing platforms for humanising your business and interacting with customers in real time is social media. A solid digital marketing plan encompasses all social media platforms relevant to your company, such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.These technologies serve diverse functions as Twitter has evolved into a virtual telephone, allowing customers to voice complaints or ask inquiries, but image-driven social media platforms like Instagram and Pinterest are excellent for going viral through visual storytelling. It’s also essential to remain up to date on emerging trends, such as LinkedIn’s latest Influencers initiative, which promotes industry insiders as thought leaders and provides a venue for them to exchange knowledge.
3. Go mobile
More and more of us are getting our information while on the road. Having a website that is responsive for multiple mobile formats – smartphones, tablets, and so on – offers your firm a competitive advantage. Many marketers are now taking mobility a step further by using location data acquired through consumer check-in sites such as Foursquare or Facebook, as well as data given by third-party sources such as Adwords and GPS, to target marketing campaigns and build ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it. Understanding the context of your customers’ goals and behaviour is important for tailoring your products to optimise what is truly required. These mobile marketing methods enable you to work outside the confines of the workplace.
Retargeting (or remarketing) is one of the most intriguing new marketing methods. It monitors clients through cookie placement and continues to display them adverts for items they’ve previously visited across a network of websites. Because just 2% of visitors converts on the first visit, retargeting is a simple, effective approach to keep your brand and product in the thoughts of potential customers that needs no work on the company’s side. As retargeting technology develops, adaptable businesses will remain ahead of the curve in order to find even more organic methods to boost brand awareness.
5. Community building
The necessity for companies to respond to customers’ need to be perceived as persons, rather than numbers, is a prevalent thread in these best new digital marketing methods. Brands must demonstrate a real interest in the characteristics of their diverse customer base and regard communication as a means of cultivating an authentic, like-minded community.
As our society becomes more digitally oriented, the physical community of local commerce is giving way to more flexible and bigger online communities. Even traditional brick-and-mortar businesses are becoming global players. Digital marketing allows you to expand your reach beyond your sector and into the globe at large.