Success in digital marketing, like everything else in life, will most likely be determined by how well you do the little things. Digital marketing has changed dramatically in recent years, and as the landscape becomes more crowded and competitive, you want to make sure that you’re not shooting yourself in the foot and destroying your own ROI. Here is the list of Dos and Don’ts that you must consider.
Do Invest in a Business Blog
A blog dedicated to communicating your company’s and its ideals to the rest of the world is essential in digital marketing, not only for SEO purposes, but also because it is a platform that you actually own. The last thing you want is to build your digital marketing structures solely on social media platforms, where everything could fall apart with a single algorithm update.
Don’t Sacrifice Quality for Volume
Quality always triumphs over quantity. Let’s face it: neither Google nor your customers care about how many blog posts you have on your site. They are concerned with the quality of your output as consistency is essential, but you don’t want to turn people off by bombarding them with low-quality content just to keep your numbers up.
Do Optimize for Mobile
We live in a mobile-first world, and Google has already begun to incorporate its mobile-first index into search engine results pages. With more people using their mobile phones as their primary browsing device, mobile-friendly websites and content will become the norm in the future.
Don’t Forget to Provide a Pleasing Customer Experience
If you ignore this one, your marketing will always be a shot in the dark. To create a beautiful customer experience, you should first learn about your customers’ needs and pain points, and then design a marketing process that addresses those needs in the best way possible. You must consider the customer’s point of view as much as possible.
Do Integrate Personalization in Your Customer Journey
Personalization will assist you in making connections and sales. Using first names in emails and communications is a great place to start, but you can go much further by gathering as much information about your customers as possible so that you can provide a truly personalised experience for each of them.
Don’t Ignore Email
Email marketing is sometimes referred to as “old,” but that is simply another way of saying “tried and true.” According to the Email Marketing Industry Census 2017, email marketing continues to provide the highest ROI of any digital marketing channel.
Do Invest in Paid Traffic
Organic traffic should always be prioritised, but that should not prevent you from increasing traction and awareness through pay-per-click (PPC), social media ads, and display ads.
Do Optimize for Local and Voice Search
Today, not everyone in your target market will type text into a search box to find what they’re looking for. Voice search is becoming increasingly popular, and those who adapt by optimising their websites for voice search will be best positioned to succeed in the future.
Don’t get Nervous to Ask for Professional Help
Digital marketing can be intimidating at times. Even this short list of dos and don’ts may be too much for many people to process. That is why you should never be afraid to seek professional assistance. Having an experienced hand lead you will significantly increase your chances of success. At Eternity, we take great pride in assisting our clients in gaining the necessary advantage to succeed online.