One of the most crucial aspects of successful search engine optimization is selecting the correct keywords and phrases. Increasing site traffic is important, but attracting the proper audience is even more important. Choosing the right keywords will take efforts but the results will be worth lasting.
Types of keywords
- A navigating Keyword is when a searcher makes a search on Google or any other search engine to locate a webpage. They might, for example, type “Instagram” into Google to get to instagram.com.
- An informative keyword is when a user uses Google or any other search engine to find some specific information online. If they’ve never heard of Kevin Systrom, they might look up “who founded Instagram?” on Google.
- Last of all, a transactional or commercial keyword is one which suggests that the searcher wants to make a purchase. Words like “buy” are strong indicators of commercial intent. For example, a searcher who types “buy gold-plated iPhone X” into Google is pretty clearly thinking about spending too much money on the phone.
Start with keyword research
Keyword research is the starting point for all keyword-related tasks. Let’s review what we mean by keyword before we go into the nitty-gritty.
What is a keyword?
If we talk about digital jargon, keywords are the terms or phrases that a user is entering to search online.
The process of evaluating and compiling a list of related keywords to further use in SEO content writing is known as keyword research.
Keywords, also known as search terms, are frequently used to determine the direction of your content and marketing plan.
Keyword research is done with the help of an SEO specialist. The SEO specialist has a keen knowledge of making the best use of keywords to rank the web pages.
- Think about search intent
It’s crucial to consider the search intent behind each query while conducting keyword research. The importance of search intent in keyword research is that it allows you to structure your content to match the needs of your users. If a searcher is looking to buy a gold-plated iPhone X, he or she is unlikely to want to read a blog. They want to be brought to a product page containing all of the information they need to purchase, including prices, specifications, and shipping information.
- Think like a customer
When creating your initial list of keywords, think about your target audience and put yourself in their shoes. Consider this: ‘What would I enter into Google to find one of these products or services?’ You can also ask others, such as friends, family members, or even current customers, for their input on words they would use when looking for your products and services.
2. Study the competition
Visit the website of the top competitors and analyse the keywords they are focusing at.
To help determine the keywords they’re targeting, read the content and look at the metatags. Examining your competitors’ keywords cannot only reveal what you may be overlooking, but it will also help you expand your range of possibilities.
3. Understand the long tail keyword
These consists of three words or phrases. Long-tail keywords have more minor search counts, but they tend to draw more relevant traffic, are less competitive, and are easier to rank for. Choose long-tail keywords that assist you in describing your product or service more precisely.
4. Use keyword research tools
If you’re using Google Ads, you can study prospective target keywords using their keyword tool. You may get data on keyword volume and trends, keyword competition, comparable keywords, and more with this tool and others like SEMRUSH, Raventools, Uber suggest, etc.
5. Use apt content format for your keyword
It is preferable to choose the proper format for the keywords. Choosing the right keywords can make your blog or article rank on the top searches. Through the help of tools you can make the best content format like Buzzsumo, SEM Rush, etc.
6. Synchronise each keyword to a specific page on your website
The final step in the process is mapping each target keyword to a particular page on your website. Organise the content ideas through a simple content schedule.
A content calendar is beneficial for two reasons:
1. A content calendar keeps you organised throughout a long campaign.
2. Using a content plan, you can avoid using the same term on two different pages of your website.
7. Analysis of the results
After you’ve chosen your keywords, keep an eye on them and examine the outcomes. There are frequently trending keywords or phrases, as well as new terms used by your competitors.
Remember to use your keywords whenever possible! Include your keywords in blog articles, social media postings, metatags, and the content of your website. The more keywords you employ in your writing, the more likely your target audience will find you.
Let Infusive take a look at your SEO strategy and make recommendations.